For me the two most memorable moments came before the film started.
- There was what looked liked a trailer, but not quite. There was some coke going through a straw and some popcorn exploding. Then the voice-over said "The action starts at the food counter!". I burst out laughing at how stupid that sentence was and the idea that they're trying to make buying popcorn seem sexy and cool. Ridiculous.
- After the trailers but before the film started there was an advert saying "For a true cinematic experience come to cineworld. Book now.". I then angrily grunted "WE'RE ALREADY HERE!".
I'd say without a doubt the greatest film I have ever seen that is based on half of a book.